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Commentaries and Rejoinder to “Balancing Risk and Return in a Customer Portfolio”

✍ Scribed by Selnes, Fred; Billett, Matthew T; Tarasi, Crina O; Bolton, Ruth N; Hutt, Michael D; Walker, Beth A


Book ID
120363295
Publisher
American Marketing Association
Year
2011
Tongue
English
Weight
144 KB
Volume
75
Category
Article
ISSN
0022-2429

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