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Comment on the effect of survey measurement on respondent behaviour

✍ Scribed by Herbert C. Sorensen

Publisher
John Wiley and Sons
Year
2005
Tongue
English
Weight
63 KB
Volume
21
Category
Article
ISSN
1524-1904

No coin nor oath required. For personal study only.

✦ Synopsis

Shoppers are often very happy to participate in in-store interviews. * Some retail chains actually supervise market researchers, working on behalf of manufacturers, through their Public Relations departments.

That shoppers are often happy to participate in in-store research requires some clarification, not only because it generally supports the thesis of the reported research, but

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