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Comment: Leveraging sport events over time: A comparison of sponsorship and sport event advertising

✍ Scribed by Mazodier, Marc; Quester, Pascale

Book ID: 122227933
Publisher: Elsevier Science
Year: 2014
Tongue: English
Weight: 134 KB
Volume: 31
Category: Article
ISSN: 0167-8116
DOI: 10.1016/j.ijresmar.2014.02.002

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