The objective of a direct marketing scoring model is to pick a specified number of people to receive a particular offer so that the response to the mailing is maximized. This paper shows how ridge regression can be used to improve the performance of direct marketing scoring models. It reviews the ke
Combining bilinear modelling and ridge regression
✍ Scribed by Martin Høy; Frank Westad; Harald Martens
- Publisher
- John Wiley and Sons
- Year
- 2002
- Tongue
- English
- Weight
- 128 KB
- Volume
- 16
- Category
- Article
- ISSN
- 0886-9383
- DOI
- 10.1002/cem.727
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✦ Synopsis
Abstract
A method is presented for making principal component regression (PCR), partial least squares regression (PLSR) and other regressions based on bilinear modelling (BLM) less sensitive to overfit. The idea is to use generalized ridge regression to calculate the Y‐loadings in order to prevent small, uncertain values of the score vectors from causing inflation of variance in the regression coefficients. Thus we combine the stabilizing power of ridge regression with the modelling power and interpretability of bilinear models. The method is intended to provide better predictive ability and improved stability for regression models. Copyright © 2002 John Wiley & Sons, Ltd.
📜 SIMILAR VOLUMES
Ridge regression (RR) and principal component regression (PCR) are two popular methods intended to overcome the problem of multicollinearity which arises with spectral data. The present study compares the performances of RR and PCR in addition to ordinary least squares (OLS) and partial least square