This article reports the results of a study com-research either the subject is asked to rank a set of color chips by preference or to rate them against one or more paring semantic ratings of color samples (chips) with those of the same colors applied to a variety of familiar semantic scales, such as beautiful-ugly, loud-discreet, etc. A critical question is, however, whether preferences objects. Subjects rated a set of 13 color chips and 5 sets of objects, each appearing in the same 13 colors, against for and meanings of isolated color chips are generalizable to contextualized colors. Specifically, is a color judged 5 bipolar, 7-step semantic differential scales. The scales consisted of beautiful-ugly, elegant-vulgar, loud-dis-to be beautiful, elegant, or warm when presented as a chip equally beautiful, elegant, and warm when applied creet, masculine-feminine, and warm-cold. Analyses performed on the data indicated that generally few significant to the surface of an object such as a sofa, chair, etc.? Despite longstanding criticisms of color research for ig-differences existed between chip and object ratings for the same color; when such differences existed, the chip noring context, few studies have been conducted to examine the relationship between evaluations of colors applied was always rated more beautiful, elegant, discreet, feminine, and warm than the object; and differences between to chips and to objects. For the color professional wishing to implement empirical findings derived from color pref-chip and object ratings were confined primarily to a limited number of colors, objects, and semantic scales. The erence and meaning studies in his/her daily work, the question of the generality of such research results is of results of this study have implications for the use of color chips in color planning and for the generality of results great importance. of earlier color meaning research.