Marketing: Too important to be left to t
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Jack Trout
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Article
📅
2010
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John Wiley and Sons
⚖ 89 KB
## Abstract Jack Trout is a longtime powerhouse in the world of marketing (he coauthored the marketing classic __Positioning__ with Al Ries). The key to surviving in these difficult times, he says, “is not to stare at the balance sheet but simply to know where you must go to find success in a marke