Cognitive Models in Language and Thought: Ideology, Metaphors and Meanings

✍ Scribed by René Dirven (editor); Roslyn Frank (editor); Martin Pütz (editor)

• Publisher: De Gruyter Mouton
• Year: 2003
• Tongue: English
• Leaves: 448
• Series: Cognitive Linguistics Research [CLR]; 24
• Edition: Reprint 2012
• Category: Library

✦ Synopsis

The volume offers a number of representative papers on cognitive models that are invoked when people deal with questions of social identity, political and economic manipulation, and more general issues such as the genomic discourse.

In line with the well-known volume Cultural Models in Language and Thought by Holland and Quinn (1987), the volume shows that Cognitive Linguistics has further explored the idea that we think about social reality in terms of models - 'cognitive/cultural models' or 'folk theories'. As in cultural models, the present volume demonstrates that the technical apparatus of Cognitive Linguistics can be used to analyze the various ways our conception of social reality is shaped by underlying cognitive and/or cultural models or patterns of thought, and also looks into how this is done. The new inroad the volume wants to pursue is the deliberate and explicit orientation towards a cognitive sociolinguistics, or more generally, a cognitive semiotics.

✦ Table of Contents

Preface
Contents
Introduction: Categories, cognitive models and ideologies
Section 1: Cognitive models of linguistic variation
Cultural models of linguistic standardization
How to do things with allophones: Linguistic stereotypes as cognitive reference points in social cognition
Section 2: Cognitive models of cultural / social identities
Shifting identities in Basque and Western cultural models of Self and Being
Language and ideology in Nigerian cartoons
Three mandates for anti-minority policy expressed in U.S. public discourse metaphors
Has the consciousness of modern industrial societies rendered “Housewife” no longer a value-free cultural model?
Section 3: Cognitive models as covert ideologies
Conceptual metaphor as ideological stylistic means: An exemplary analysis
Metaphor and ideology in the press coverage of telecom corporate consolidations
Section 4: Cognitive models in covert social debates
Ideological functions of metaphor: The conceptual metaphors of health and illness in public discourse
Genetic roulette: On the cognitive rhetoric of biorisk
Deciphering the human genome: The semantic and ideological foundations of genetic and genomic discourse
List of contributors
Index