Ethical behavior of marketing managers
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David J. Fritzsche; Helmut Becker
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Article
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1983
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Springer
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English
โ 805 KB
The ethical behavior of marketing managers was examined by analyzing their responses to a series of different types of ethical dilemmas presented in vignette form. The ethical dilemmas addressed dealt with the issues of (1) coercion and control, (2) conflict of interest, (3) the physical environment