Cognitive and emotional conflicts of counter-conformity choice in purchasing books online: An event-related potentials study

✍ Scribed by Mingliang Chen; Qingguo Ma; Minle Li; Hongxia Lai; Xiaoyi Wang; Liangchao Shu

• Book ID: 116315141
• Publisher: Elsevier Science
• Year: 2010
• Tongue: English
• Weight: 725 KB
• Volume: 85
• Category: Article
• ISSN: 0301-0511
• DOI: 10.1016/j.biopsycho.2010.09.006