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Cognis and Golden Hope conclude oleochemicals joint venture

Book ID: 114403767
Publisher: Elsevier Science
Year: 2006
Tongue: English
Weight: 14 KB
Volume: 8
Category: Article
ISSN: 1464-391X
DOI: 10.1016/s1464-391x(06)70533-5

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THE EFFECT OF REPUTATION ON THE DECISION

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This paper focuses on the impact that reputation has on the decision to proceed with a strategic alliance. Employing reputation constructs adapted from the Fortune Corporate Reputation Survey, we manipulated a target firm's reputation in an experimental design. The subjects were placed in the role o