An empirical study of the purchase role
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Woonbong Na; YoungSeok Son; Roger Marshall
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Article
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1998
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John Wiley and Sons
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English
β 164 KB
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The primary purpose of this research is to measure spousal influence in family decision-making situations in South Korea. Five thousand five hundred responses were collected nationwide, from a spectrum of age groups and from both genders. The (categorical) data were subjected to analysis by chi squa