Coca-Cola Enterprises invests in on-boarding at the front lines to benefit the bottom line
✍ Scribed by Kelly Fritz; Mark Kaestner; Marshall Bergmann
- Publisher
- Wiley (John Wiley & Sons)
- Year
- 2010
- Tongue
- English
- Weight
- 106 KB
- Volume
- 29
- Category
- Article
- ISSN
- 1932-2054
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
The world's largest bottler of nonalcoholic beverages has made a training investment in new customer‐facing employees as a strategy for reducing turnover, improving productivity, and increasing employee engagement. The CCE Pathway, a structured program of daily self‐study, on‐the‐job learning, peer coaching, reflection, and weekly manager assessments, accelerates learning so that new frontline employees know everything they need to keep customers happy. The authors explain the two‐to‐four‐week program's structure for experiential learning tailored to each position's requirements. Learning objectives for each day focus questions, conversations, and feedback on the knowledge and actions important for individual success and business results. Ongoing coaching and evaluation ensure that learning translates into performance. © 2010 Wiley Periodicals, Inc.