Co-Op Advertising in Dynamic Retail Oligopolies

✍ Scribed by Xiuli He; Anand Krishnamoorthy; Ashutosh Prasad; Suresh P. Sethi

• Book ID: 109169672
• Publisher: Decision Sciences Institute, Georgia State University
• Year: 2012
• Tongue: English
• Weight: 788 KB
• Volume: 43
• Category: Article
• ISSN: 0011-7315
• DOI: 10.1111/j.1540-5915.2011.00336.x