“Where there is a will…”: Motivation as
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David Luna; Laura A. Peracchio
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Article
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2002
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John Wiley and Sons
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English
⚖ 207 KB
## Abstract This article examines the impact of processing motivation on language processing by bilingual consumers. The article begins by outlining the revised hierarchical model (Dufour & Kroll, 1995), which implies that second‐language conceptual processing is more challenging and less likely to