Clicking instead of walking: Consumers searching for information in the electronic marketplace

Consumer search for information in the d

Consumer search for information in the digital age: An empirical study of prepurchase search for automobiles

✍ Lisa R. Klein; Gary T. Ford 📂 Article 📅 2003 🏛 John Wiley and Sons 🌐 English ⚖ 212 KB

This research explores whether earlier findings on the economics of consumer information search still hold in the digital age. Through an Internet-based survey conducted with automobile shoppers and purchasers, we examine how individuals differ in the use of the Internet and in the patterns of subst