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Recent advances in clothing technology have yielded lighter, more comfortable workout wear, but these advanced fibres can also trap tough dirt and odours. To tackle these problems in performance garments, Procter & Gamble has introduced a new variant of its Tide detergent, Tide ยฎ plus Febreze Freshness Sportโข. Available throughout the USA, the new Tide product is said to leave the entire load clean and active wear smelling fresh, eliminating the need to purchase speciality products or launder active wear separately.
According to P&G's CEO Bob McDonald, the company is investing behind a strong innovation programme to drive growth across the business. Upcoming launches include Ariel Actilift and Dash Actilift laundry detergents -which are shipping now to Western European consumers; and the reformulation of the Pantene hair care brand -which will first be available to North American consumers in June.
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## Non-hydrophohic hair oil is patented by Wella Wella AG has obtained US Patent No 6,368,581 B1 for a hair treatment formulation that offers properties similar to oil but has non-hydrophobic ingredients. The formulation contains at least one fatty acid glyceride polyalkylene glycol ether, at least
first and foremost about their guests and staff, and that they care about being a good steward of the planet's resources," said Beata Grabowski, director of marketing for Green Works Concentrates. "By eliminating toxic chemicals from their cleaning routine, hotels can keep their guests and staff hap