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Citation Classics from the Journal of Business Ethics || Some Initial Steps Toward Improving the Measurement of Ethical Evaluations of Marketing Activities

โœ Scribed by Michalos, Alex C.; Poff, Deborah C.

Book ID
120222322
Publisher
Springer Netherlands
Year
2012
Weight
264 KB
Category
Article
ISBN
940074126X

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๐Ÿ“œ SIMILAR VOLUMES

Some initial steps toward improving the
Some initial steps toward improving the measurement of ethical evaluations of marketing activities
โœ R. Eric Reidenbach; Donald P. Robin ๐Ÿ“‚ Article ๐Ÿ“… 1988 ๐Ÿ› Springer ๐ŸŒ English โš– 840 KB

This study reports on the development of scale items derived from the pluralistic moral philosophy literature. In addition, the manner in which individuals combine aspects of the different philosophies in making ethical evaluations was explored. The study of marketing ethics is assuming a level of