✦ LIBER ✦

CI product line: A tool for enhancing user acceptance of CI

✍ Scribed by Mohinder Dugal

Publisher: John Wiley and Sons
Year: 1998
Weight: 170 KB
Volume: 9
Category: Article
ISSN: 1058-0247
DOI: 10.1002/(sici)1520-6386(199804/06)9:2<17::aid-cir5>3.0.co;2-0

No coin nor oath required. For personal study only.

✦ Synopsis

A primary duty of competitive intelligence (CI) managers is to educate internal clients (users of CI) on what CI can do for them, what it cannot do, and how best to use it. The traditional (and most common) way in which CI managers do this is by listing activities that the CI department can perform for its clients. Such a list may include, for example, activities such as benchmarking, competitor profiling, and five-forces analysis. Case studies that highlight such activities have been published recently (see, for example,

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