Choosing the Right Metrics to Maximize Profitability and Shareholder Value

✍ Scribed by J. Andrew Petersen; Leigh McAlister; David J. Reibstein; Russell S. Winer; V. Kumar; Geoff Atkinson

• Book ID: 113752289
• Publisher: Elsevier Science
• Year: 2009
• Tongue: English
• Weight: 694 KB
• Volume: 85
• Category: Article
• ISSN: 0022-4359
• DOI: 10.1016/j.jretai.2008.11.004