Choosing between discrete marketing policy alternatives under uncertain market response conditions

✍ Scribed by Dan Sarel; Joseph Yassour

• Book ID: 112837013
• Publisher: Sage Publications
• Year: 1984
• Tongue: English
• Weight: 801 KB
• Volume: 12
• Category: Article
• ISSN: 0092-0703
• DOI: 10.1007/bf02729488