𝔖 Bobbio Scriptorium
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Choices of Ecosystem Capital without Discounting and Prices

✍ Scribed by Shashi Kant


Book ID
111538875
Publisher
Springer
Year
2003
Tongue
English
Weight
198 KB
Volume
86
Category
Article
ISSN
0167-6369

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## Abstract Although price discounts are by far the most common form of sales promotions employed by firms, the increasing use of premiums as a promotional strategy may imply that they are occupying a more important place in the promotional strategy. Since price discounts are quite costly and can r