Implicit consumer preferences and their
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Malte Friese; Michaela Wänke; Henning Plessner
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Article
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2006
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John Wiley and Sons
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English
⚖ 193 KB
## Abstract Recent theories in social psychology assume that people may have two different attitudes toward an object at the same time—one that is explicit and corresponds with deliberative behavior, and one that is implicit and corresponds with spontaneous behavior. The research presented in this