Choice Behaviour in a Computer-Aided Multiattribute Decision Task

✍ Scribed by Pekka Korhonen; Oleg Alexander; Alexander Mechitov; Helena Moshkovich; Jyrki Wallenius

• Publisher: John Wiley and Sons
• Year: 1997
• Tongue: English
• Weight: 312 KB
• Volume: 6
• Category: Article
• ISSN: 1057-9214
• DOI: 10.1002/(sici)1099-1360(199707)6:4<233::aid-mcda156>3.0.co;2-s

✦ Synopsis

Choice behaviour in an interactive multiple-criteria decision-making environment was examined experimentally. The main purpose was to investigate whether subjects are more comfortable in processing criterion/attribute information simultaneously (in parallel) or sequentially. As a research instrument, three different interactive software systems were used on a microcomputer by management students at the Helsinki School of Economics and Business Administration and the Institute of National Economy in Moscow to solve essentially the same problem of buying/ leasing a home tailored to the respective decision environments. The experiments also provided us with a possibility to learn useful lessons about how human subjects make computer-supported choices. The results of the experiments are discussed. Furthermore, questions for future research are suggested. &