𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Chinese consumers’ evaluation of foreign products: the influence of culture, product types and product presentation format

✍ Scribed by Zhang, Yong

Book ID
118130906
Publisher
Emerald Group Publishing Limited
Year
1996
Tongue
English
Weight
95 KB
Volume
30
Category
Article
ISSN
0309-0566

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Exploring the influence of product consp
Exploring the influence of product conspicuousness and social compliance on purchasing motives of young Chinese consumers for foreign brands
✍ Lianxi Zhou; Amy Wong 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 128 KB 👁 1 views

## Abstract Purchasing motives central to consumption experience are often overlooked in the international brand literature. This paper focuses on three primary purchasing motives – perceived prestige, perceived quality, and perceived value and explores their relative impact on purchase intentions