✦ LIBER ✦

Chinese Brand Naming: From General Principles to Specific Rules

✍ Scribed by Yue Yuan Huang; Allan K. K. Chan

Book ID: 110748537
Publisher: World Advertising Research Center
Year: 1997
Tongue: English
Weight: 104 KB
Volume: 16
Category: Article
ISSN: 0265-0487
DOI: 10.1111/j.0265-0487.1997.00064.pp.x

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