𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach

✍ Scribed by Merrie Brucks, Gary M. Armstrong and Marvin E. Goldberg

Book ID
125508080
Publisher
University of Chicago Press
Year
1988
Tongue
English
Weight
417 KB
Volume
14
Category
Article
ISSN
0093-5301

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Children's understanding of television a
Children's understanding of television advertising: A grounded theory approach
✍ Andreas I. Andronikidis; Maria Lambrianidou πŸ“‚ Article πŸ“… 2010 πŸ› John Wiley and Sons 🌐 English βš– 123 KB

The study investigates children's understanding of television advertising, with emphasis on differences between children of different ages (6-to 11-year-old children). Forty-two focus groups were conducted and grounded theory analysis was employed to discover, analyze, and discuss the findings and t