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Children's TV Commercials: Testing the Defenses

✍ Scribed by John R. Rossiter; Thomas S. Robertson

Book ID
109009611
Publisher
John Wiley and Sons
Year
1974
Tongue
English
Weight
481 KB
Volume
24
Category
Article
ISSN
0021-9916

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## Two txperiments have been conducted to investigate the aggression-eliciting properties of an aggressive commercial. The first experiment investigated the influence of an aggressive commercial on subsequent delivery of shocks to a confederate by male or femalesubjects, in presence and in absence