✦ LIBER ✦
Children’s Responses to Traditional Versus Hybrid Advertising Formats: The Moderating Role of Persuasion Knowledge
✍ Scribed by Verhellen, Yann; Oates, Caroline; De Pelsmacker, Patrick; Dens, Nathalie
- Book ID
- 125358306
- Publisher
- Springer
- Year
- 2014
- Tongue
- English
- Weight
- 403 KB
- Volume
- 37
- Category
- Article
- ISSN
- 0168-7034
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