𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Children's Reactions to Television Advertising: An Experimental Approach

✍ Scribed by Marvin E. Goldberg and Gerald J. Gorn


Book ID
118238633
Publisher
University of Chicago Press
Year
1974
Tongue
English
Weight
288 KB
Volume
1
Category
Article
ISSN
0093-5301

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Children's understanding of television a
✍ Andreas I. Andronikidis; Maria Lambrianidou πŸ“‚ Article πŸ“… 2010 πŸ› John Wiley and Sons 🌐 English βš– 123 KB

The study investigates children's understanding of television advertising, with emphasis on differences between children of different ages (6-to 11-year-old children). Forty-two focus groups were conducted and grounded theory analysis was employed to discover, analyze, and discuss the findings and t