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Chasing a Moving Target: Exploitation and Exploration in Dynamic Environments

✍ Scribed by Posen, Hart E.; Levinthal, Daniel A.

Book ID
121715372
Publisher
INFORMS
Year
2012
Tongue
English
Weight
385 KB
Volume
58
Category
Article
ISSN
0025-1909

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## Abstract This research proposes that frustration during the purchase process for high‐technology durable goods has a significant effect on the probability that consumers will commit to a technology and make a purchase. In order to explore the effects of consumer frustration on the purchase proce