Characteristics of virtual experience in electronic commerce: A protocol analysis
โ Scribed by Hairong Li; Terry Daugherty; Frank Biocca
- Publisher
- John Wiley and Sons
- Year
- 2001
- Tongue
- English
- Weight
- 239 KB
- Volume
- 15
- Category
- Article
- ISSN
- 1094-9968
- DOI
- 10.1002/dir.1013
No coin nor oath required. For personal study only.
โฆ Synopsis
This protocol analysis examines the content of virtual experience in e-commerce, as concurrently verbalized by a sample of 30 participants while interacting with four 3-D products. Thirteen different types of psychological activities were observed and classified into five characteristics of virtual experience: active process, presence, involvement, enjoyment, and affordances. As a result, virtual experience is vivid, involving, active, affective psychological states occurring in an individual interacting with 3-D computer simulations. The study anchors the position of virtual experience on the spectrum of consumer experience with design implications in e-commerce discussed.
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