Characteristics of innovating users in a consumer goods field: An empirical study of sport-related product consumers

✍ Scribed by C. Lüthje

• Book ID: 117347828
• Publisher: Elsevier Science
• Year: 2004
• Tongue: English
• Weight: 203 KB
• Volume: 24
• Category: Article
• ISSN: 0166-4972
• DOI: 10.1016/s0166-4972(02)00150-5