Channel Management (Express Exec)

✍ Scribed by Patrick Forsyth

Publisher: Capstone
Year: 2002
Tongue: English
Leaves: 117
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Fast track route to effective channel management Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

✦ Table of Contents

Cover......Page 1
Title Page......Page 3
Copyright Page......Page 5
Introduction to ExpressExec......Page 7
Table of Contents......Page 8
04.07.01: Introduction......Page 9
04.07.02: What is Channel Management?......Page 13
04.07.03: The Evolution of Channel Management......Page 21
04.07.04: The E-Dimension......Page 31
04.07.05: The Global Dimension......Page 41
04.07.06: The State of the Art......Page 51
04.07.07: In Practice......Page 67
04.07.08: Key Concepts and Thinkers......Page 83
04.07.09: Resources......Page 97
04.07.10: Ten Steps to Making Channel Management Work......Page 105
Frequently Asked Questions (FAQs)......Page 115
Acknowledgments......Page 117

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