[SpringerBriefs in Business] Social Medi
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Del Giudice, Manlio; Della Peruta, Maria Rosaria; Carayannis, Elias G.
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Article
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2013
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Springer International Publishing
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German
β 987 KB
How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets.Β The aim of this volume is to show that