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Cautions and Concerns in Experimental Research on the Consumer Interest

โœ Scribed by MARLA B. ROYNE

Book ID
111353105
Publisher
John Wiley and Sons
Year
2008
Tongue
English
Weight
38 KB
Volume
42
Category
Article
ISSN
0022-0078

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## Abstract The goal of Consumer Psychology is to use manipulations and measures in order to make inferences as to the psychological processes that underlie consumer behavior. A statistical tool available to do so is Structural Equation Modeling (SEM). Recent issues of this journal have provided pr