Cause-Related Marketing: Keys to Successful Relationships with Corporate Sponsors and Their Customers

✍ Scribed by Nowak, Linda I.; Clarke, T. K.

• Book ID: 126742735
• Publisher: Haworth Press Inc
• Year: 2003
• Tongue: English
• Weight: 610 KB
• Volume: 11
• Category: Article
• ISSN: 1049-5142
• DOI: 10.1300/j054v11n01_09