Category management initiatives from the retailer perspective: a study in the Brazilian grocery retail industry

✍ Scribed by Rebecca Arkader; Clarissa Frossard Ferreira

• Book ID: 113871174
• Publisher: Elsevier Science
• Year: 2004
• Tongue: English
• Weight: 249 KB
• Volume: 10
• Category: Article
• ISSN: 1478-4092
• DOI: 10.1016/j.pursup.2003.11.002