Categorizing consumer behavioral responses and artifact design features: The case of online advertising

✍ Scribed by Tang, Jian (author);Zhang, Ping (author);Wu, Philip Fei (author)

• Book ID: 125361734
• Publisher: Kluwer Academic Publishers
• Year: 2014
• Tongue: English
• Weight: 604 KB
• Volume: 17
• Category: Article
• ISSN: 1387-3326
• DOI: 10.1007/s10796-014-9508-3