Cash-back rewards versus equity-based electronic loyalty programs in e-commerce

✍ Scribed by Kemal Altinkemer; Yasin Ozcelik

• Book ID: 106301673
• Publisher: Springer
• Year: 2007
• Tongue: English
• Weight: 341 KB
• Volume: 7
• Category: Article
• ISSN: 1617-9846
• DOI: 10.1007/s10257-007-0062-0