Cover
Half Title
Title Page
Copy Right
Dedication
Preface
Acknowledgements
Contents
Introduction
What is a Case?
Why Use Cases?
Type oc Cases
Strategic Management Cases
The Nature of Cases
References
Case Grid
Case 1: Archies vs. Vintage—Are We in the Business of Greetings?
Archies Greetings & Gifts
References
Case 2: Gitanjali—A Gem in India’s Crown?
Industry
Government Initiatives and Regulations for the Gems and Jewellery Industry in India
Demand Conditions
Supply Conditions
Competition
Gitanjali Gems
References
Case 3: Delhi Land and Finance—Strategy or Serendipity?
Inception
Windfall(s)
Business Lines
Project Implementation Process
Strategy
Industry and Competitive Scenario
The Road Ahead
New Businesses
References
Case 4: Gati Limited—At the Threshold of a Big Leap
Infrastructure
Technology
Human Resources
Operations
Marketing
Industry Scenario
References
Case 5: Tech Mahindra Limited
Introduction
Telecommunications Industry
Tech Mahindra Limited
References
Case 6: Cyber Media—The Leadership Quest
History
Products and Services
Marketing & Distribution
The Indian Media Industry
References
Case 7: Suzlon Energy Limited—Riding on the Wind
The Product—Wind Turbine Generator
Services—Wind Farms
Customers
Suppliers
Structure
Subsidiaries
References
Case 8: Rewrite Rules at Pantaloon?
Unravelling the Past
Leveraging Alliances
Exploring the Future
Operations
Process Management
Supply Chain Management
Information Technology
Human Resource
Other Players
References
Case 9: Bata India Limited—Repositioned or Still Foot Weary?
Industry Overview
Bata India Limited
References
Case 10: United Breweries Limited
Beer Industry
United Breweries
References
Case 11: ONGC—Towards A Brighter Tomorrow
History of Formation and Development of ONGC
The Rejuvenation of ONGC
References
Case 12: Whirlpool of India—White Goods Splashed in Red
History
Merger of Kelvinator and Whirlpool Washing Machines
Downsizing
Restructuring Continues
References