Case study: TV globo– the Brazilian media giant

✍ Scribed by Neto, Raul De Gouvea

• Book ID: 104601161
• Publisher: Wiley (John Wiley & Sons)
• Year: 1997
• Weight: 933 KB
• Volume: 39
• Category: Article
• ISSN: 0020-6652
• DOI: 10.1002/tie.5060390210

✦ Synopsis

Brazilian multinational corporations are operating in several markets around the globe. The export of technology is an important development toward diversification of exports and gains in global competitiveness. This article shows that a Brazilian multinational, TV Globo, has engaged in the exportation of indigenous technology in an area where the level of sophistication is relatively high and traditionally controlled by multinationals from developed countries.