Case study. The NOVARTIS mega-merger: an intra-organizational evolutionary perspective
✍ Scribed by E. Rühli; S. Sachs
- Publisher
- John Wiley and Sons
- Year
- 1999
- Tongue
- English
- Weight
- 131 KB
- Volume
- 8
- Category
- Article
- ISSN
- 1086-1718
No coin nor oath required. For personal study only.
✦ Synopsis
Case Study. The NOVARTIS megamerger: an intraorganizational evolutionary perspective
. This article provides an analysis of the NOVARTIS mega-merger in January 1997, leading to the second biggest pharmaceutical company in the world.
. A concept of analysis to clarify the crucial aspects of such an outstanding strategic event in a comprehensive way is developed.
. The intra-organizational evolutionary perspective demonstrates that fundamental patterns of development in a merger can be explained and predicated based on the analysis of the two candidates' previous patterns.
. This approach provides deep insights not only for academics, but also for managers and consultants designing and leading a mega-merger in reality.