Case Studies in Marketing
โ Scribed by Charles Dunn B.Sc., C.Eng., A.E.R.Ae.S., M.I.Mech.E. (auth.)
- Publisher
- Palgrave Macmillan UK
- Year
- 1971
- Tongue
- English
- Leaves
- 65
- Series
- Business Case Studies
- Category
- Library
No coin nor oath required. For personal study only.
โฆ Table of Contents
Front Matter....Pages 1-8
Southern Pumps: A Public Tender....Pages 9-12
Dry Cells by the Million....Pages 13-16
The Alterwater Company: Selling to the U.S.A.....Pages 17-23
BIMCO: A Licence to Manufacture....Pages 24-35
Coldslip: Representation Overseas....Pages 36-39
The Family Dinghy for the Mass Mariner....Pages 40-42
Back Matter....Pages 43-64
โฆ Subjects
Marketing
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