Capturing the market with strategic information tools: How Japanese companies are winning market share
✍ Scribed by Tsutomu Sugawara
- Publisher
- John Wiley and Sons
- Year
- 1998
- Weight
- 118 KB
- Volume
- 9
- Category
- Article
- ISSN
- 1058-0247
No coin nor oath required. For personal study only.
✦ Synopsis
To win against international competition, Japanese small-and medium-sized firms must first succeed against their rivals in the domestic Japanese market. In this arena, the Japanese customer is the true rival. Attention to customer needs and preferences becomes essential. To create a new market, company managers must first have a clear concept of what will enhance customer satisfaction before starting product planning. The Strategic Information Tools System uses numerical analysis to determine the correlation between customer satisfaction and price so that management can make effective decisions. The author provides several case studies.