Candidate Brand Equity Valuation: A Comparison of U.S. Presidential Candidates During the 2008 Primary Election Campaign

✍ Scribed by Parker, Brian T.

• Book ID: 127224664
• Publisher: Haworth Press Inc
• Year: 2012
• Tongue: English
• Weight: 473 KB
• Volume: 11
• Category: Article
• ISSN: 1537-7857
• DOI: 10.1080/15377857.2012.699424