Can your institution’s name influence constituent response? An initial assessment of consumer response to college names

✍ Scribed by D.F Treadwell

• Book ID: 114239896
• Publisher: Elsevier Science
• Year: 2003
• Tongue: English
• Weight: 80 KB
• Volume: 29
• Category: Article
• ISSN: 0363-8111
• DOI: 10.1016/s0363-8111(03)00014-6