Can You Separate the Sizzle from the Steak? Learning a Few Tricks of the Advertising Trade can make you a Smarter Shopper

✍ Scribed by Rick Berkoff

• Book ID: 110739255
• Publisher: Wiley (Blackwell Publishing)
• Year: 1981
• Tongue: English
• Weight: 615 KB
• Volume: 15
• Category: Article
• ISSN: 0022-0384
• DOI: 10.1111/j.0022-3840.1981.1502_191.x