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Can the theory of planned behaviour predict maintenance of a frequently repeated behaviour?

✍ Scribed by Shankar, A.; Conner, M.; Bodansky, H. J.

Book ID
126629191
Publisher
Taylor and Francis Group
Year
2007
Tongue
English
Weight
125 KB
Volume
12
Category
Article
ISSN
1354-8506

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Two experiments based upon Gollwitzer's (1993) concept of implementation intentions are described. In both experiments, attitudes, subjective norms, perceived behavioural control and intentions from Ajzen's (1991) theory of planned behaviour were used to measure participants' motivation prior to an