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Can supporting a cause decrease donations and happiness? The cause marketing paradox

✍ Scribed by Aradhna Krishna

Book ID: 108165421
Publisher: Elsevier Science
Year: 2011
Tongue: English
Weight: 233 KB
Volume: 21
Category: Article
ISSN: 1057-7408
DOI: 10.1016/j.jcps.2011.02.001

No coin nor oath required. For personal study only.

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