Can Small Victories Help Win the War? Evidence from Consumer Debt Management

✍ Scribed by Gal, David; McShane, Blakeley B

• Book ID: 120493209
• Publisher: American Marketing Association
• Year: 2012
• Tongue: English
• Weight: 437 KB
• Volume: 49
• Category: Article
• ISSN: 0022-2437
• DOI: 10.1509/jmr.11.0272